Creating a radio station isn’t as difficult as it sounds. You don’t have to be a showbiz entertainer to get into this business; you can have very limited experience and still make this a success. That’s the beauty of radio. However, you need something interesting to say so that you can create a following. You want listeners returning to your station on a daily basis, and hopefully, bring others with them. A small station can turn into something bigger over time and it’s fantastic really. So, what do you need to do to start a radio station?
Know the Basics
What’s your source of funding? Will the station be self-funded or will it require a syndicate? This is something you must consider when it comes to starting up a station. If you won’t fund the station personally, where will the money come from? You’ll also need to consider the type of radio station you want to create. Do you want your station to be talk radio, exclusively play music or a mixture of both? It’s essential to think about what you’re able to achieve and have license for. When it comes to playing records you might record additional licensing. You’ll need to apply for a frequency to get your station off the ground and ideally, you should have that in place before you go any further.
Buy or Rent a Radio Studio
You have two options: buy or rent your studio space. You need somewhere to set-up the radio and launch it, which means a studio. It’s possible to rent space or buy a spot, depending on your budget and availability. However, you’ll need an antenna, transmitter, and other equipment to get the radio station ready to go. It’s not going to be easy to do, so you probably need to find a tower and antenna you can rent. Also, you need to buy speakers, microphones, headphones, and many more pieces of equipment. Sound proofing is a necessary step to take as well.
Hiring a Broadcaster
Whether you’re going to exclusively offer talk radio or otherwise, you’re need a broadcaster, probably several. Remember, you can’t have the same person filling the airwaves 24/7, and you may want to have different broadcasters for different segments on your radio station. For example, you might want someone that does sports for an hour and then, someone else for offering advice. Having a variety of broadcasters might be the best way to fill the time slots and keep listeners interested. Remember, having a variety of personalities on your radio will help attract listeners.
Be the Boss
Creating a station from scratch can seem daunting, but it isn’t as difficult when you know what to do and what it takes to find success. If you put your mind to it, the sky’s the limit and that’s something to keep in mind when building a radio station. It can turn into your full-time career and help others achieve their dreams; or, it can be a sideline and hobby to enjoy. Your radio station can be fun, appealing, and extremely popular; see more about listeners: http://www.931thelake.com/how-to-gain-more-listeners-to-your-radio-station/